How to Build Real Followers on Instagram

We’ve been talking lately about how exactly to boost your organization marketing with Instagram. Contrary to what many people still believe, Instagram isn’t only a fun app where you can post food, holiday and family pics.

Instagram has turned into a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes each day.

A note of caution: there are numerous people on the market who promise to grow your Instagram followers by the thousands, but beware. Many of them use fake accounts created by bots to inflate your numbers.

These kinds of followers have zero value. In fact, they are able to even be dangerous, attempting to steal your password or photos or infect you with a virus.

In line with the data security company Imperva, these bad bots account for 28.9 % of bots on Instagram.

The easiest way to build your Instagram followers is by being authentic to your brand as well as your audience.

Here are 3 tips to help you to get real Instagram followers:

Tell a Story with Hashtags

It’s great to use your organization name as a hashtag, but you need to think beyond that.

To be able to use your Instagram posts to obtain followers, use other hashtags that tell the story of the image you’re sharing. You wish to start a conversation when you’re sharing posts for things like:

Events

Promotions

Contests

Product launches

A good example of a brand would you this well is @Tostitos. They utilize the hashtag #GetTogetherAlready to encourage visitors to gather and share their chips, and to use the hashtag when they share photos of these meetups.

Through the use of engaging, relevant hashtags, you could be discovered in Instagram searches and hopefully build-up followers on Instagram.

Get Creative

Instagram is centered on photos, so many people think about the caption as an afterthought.

Don’t neglect the image caption! You will generate engagement and promote sharing by using descriptive words which will engage, inspire and entertain your followers.

Here are some ideas to help you build up followers on Instagram with your posts:

Use questions in your caption. Write your question at the beginning of the post so that people see it first.

Get personal with your post. Tell a story about yourself, or how your product helped or inspired another person.

Ask people to tag others. Asking visitors to tag three of their close friends or tagging someone they are grateful for brings other potential followers in to the equation.

A great example of a brand that does personal posts well is the @NatGeo Instagram account.

They create breathtaking Instagram Stories with informative captions to educate the user on the plight of animals around the world.

Remember when it comes to using Instagram posts to get followers, it’s all about being authentic. koupit instagram followers Don’t use questions atlanta divorce attorneys single post or tell an individual story that isn’t genuine.

Go Local

One of the best ways to build your Instagram followers is to get to know your neighbours!

Whether you’re creating Instagram ads or want to promote your event in a specific area, you can see what’s happening near you by visiting the search page and clicking on the Places tab.

Type in the location to start to see the geotagged posts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – and leave a comment as well as an emoji and follow the individual if you like what you see. Hopefully, this will be the start of an organic interaction.

For example, if you offer life coaching services, you could type in your location accompanied by “entrepreneurs.” Local entrepreneurs could be looking for more work and life balance or help with life goals or career challenges.

Similarly, assuming you have a physical location that folks have checked into on Instagram, touch upon those posters’ pictures to make sure they’re aware of your Instagram presence, and then follow them.

These are the best methods to build Instagram followers the correct way: no bots, no shortcuts, just old ways to engage with your audience and turn them into followers!

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works together with entrepreneurs who struggle with getting the insufficient knowledge, skill and support had a need to create their web business presence.

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